Saying No: Explain and Empower

A few years ago I was working with a development team, and whilst they were building from my plan they would come up with product ideas »

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Going public with our open salaries

Starting Formisimo gave me an opportunity to do things differently. The first change I wanted to make was that all members of the team would know »

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Entering awards leads to valuable data

Start-ups are the most open of businesses: very few sectors share as much fundamental business information as tech start-ups do, and internally there’s often complete »

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I changed 13 words on our homepage and conversions went up 73%

One early piece of advice we got was to appeal to the pain points of potential customers. They emotionally attach themselves to you because you’re »

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The one thing that will lead to creative and digital Unicorns in Manchester.

(A comment piece I wrote for the Manchester Evening News) What’s more valuable to a business, money or knowledge? One allows you to buy the »

Author image Al